Search Engine Relationships To Marketing
The landscape of search engines have went throughsome drastic changes over the years. Not only withtechnology, but also with various partnershipsbetween the many different search companies as well.
You might be running your search engine queries ona particular search engine, although who is actuallysupplying the results – it could be a differentcompany altogether.
Below, is a list of the search engines that feed yourprecious keywords:
YahooYahoo provides the primary search results for Yahoosearch, Alta Vista, and AllTheWeb, and receives paidlistings from Yahoo Search Marketing (formerly knownas Overture).
GoogleGoogle provides the primary search engine resultsto Google AOL Search and also Netscape. Google alsosupplies paid listings to Lycos, Ask, Netscape, AOLSearch, and HotBot. It also supplies secondary results to HotBot and receives it’s directory datafrom DMOZ.
LycosLycos receives the directory search results fromDMOZ, primary results from Ask, and paid listingsfrom Google Adwords.
HotbotHotbot receives directory search results from DMOZ,primary search results from Ask, and paid/secondaryresults from Google Adwords.
AskAsk provides primary results to Ask, Hotbot, and Lycos. It receives secondary search results fromTeoma and the directory results from DMOZ, withpaid listings from Google Adwords.
In relations to marketing, search engines can provide anything you want to know. If someone islooking for something, they normally refer to thesearch engines. When they type it in, the highestsites on the engines will show – which is normallywhere the visitor will go.
By keeping good position on the search engines, you’ll be near the first for visitors who are lookingfor a certain product. You can make a lot of moneywith search engines as well, if you know what youare doing.
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